Full Service Marketing and Advertising Agency
When asked, most business owners will tell you that approximately 50% of their advertising works. The only problem is, they do not know which 50% is working.
Effective Media Solutions “The Media Planning and Buying Advertising Agency” can help! We have taken part in thousands of Ad campaigns and have seen what does and doesn’t work.
It is time for you to realize a better return for your advertising investment. Let us custom fit an Ad plan that is just right for you. For your free quote, please give us a call at (704) 661-8588 or visit us on line at www.myeffectivemedia.com
Keywords: Advertising, marketing, HVAC, seo, website development, tv, radio, commercials, billboards, jingles, branding
Interview Q&A
How long have you been in business?
Since 2005
What is your primary product or service?
Effective Media Solutions is a full service marketing and advertising agency based in Charlotte, NC. We handle all types of clients, but our speciality is in the Contracting Industry with a focus on the HVAC industry. We help contractors grow their business by helping them craft their unique brand in the marketplace. We carry this branding across all forms of media to create a clear and concise message. Our agency services include: TV and Radio Production, Media Buying and Planning, Graphic Design, Branding, Billboards, Newspaper, Jingles and Slogans, and Internet. Effective Media specializes in website development. Our sites are optimized for SEO to help our clients maximize their exposure. Each website is designed to be a lead generation source for HVAC companies. We understand a company's website is the final touch point before consumers buy today. Effective Media will help your company create marketing strategies that work.
How did you first become interested in your line of business? (if owner) - What is your background? (If owner or store manager)
Developing a strategy on behalf of large media companies, including Clear Channel and Time Warner Cable, to make advertisers pay the highest possible rates was my job for over 16 years. As a media company sales manager, I negotiated millions of ad dollars on behalf of these companies in two separate top ten markets.
Since 2005, I have used this innovative skill set on behalf of the advertiser to obtain much better buys from television, radio and billboard companies. In most cases I am able to double or even TRIPLE the amount of airtime that a company is currently receiving for the same budget. There are a lot of buyers out there, but few that share my sales management experience in two distinct types of media.
How do you differentiate yourself from other businesses in your category and area?
We can double if not triple the amount of advertising you get for the same investment!
I understand the media company’s inventory systems and demand. Often times I am able to show account executives how to package a buy so that their sales manager will approve. Developing a positive ongoing relationship with the account executive is key to insuring my clients receive the best possible rates.
How many locations do you have and do you have plans to expand?
We are located in the greater Charlotte, NC area serving the southeast and beyond.
What type of payments do you accept?
cash, visa, mastercard, company check
Which areas do you service?
Marketing and Advertising, SEO, Website design, Website development, Branding, Jingles, Direct Mail, Traditional Media - TV, Radio, Newspaper, Billboard Advertising.
Who owns your company or runs daily operations?
Dave Bowen and Will Merritt
What are your hours of operation?
9:00 am - 5:00 pm
Monday - Friday
What is the best compliment anyone can give you?
Effective Media listens to our needs and wants and provides solid solutions.
What is your favorite quote or Bible verse?
Customers don’t measure you on how hard you tried, They Measure
You On What You Deliver…..Steve Jobs
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